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Creating Transparency in Our Cause Marketing Campaigns

NOTE: This post was revised with updated campaigns from 2020 on April 29, 2020.

For cause marketing campaigns where a partner’s contribution relies on participants taking specific actions (like purchasing an item, voting on a website, etc.), 99Papers will outline key details about the campaign on our website (like the maximum dollar value of the campaign, the dates of the campaign, etc.).

99Papers does this as a part of the Better Business Bureau’s guidelines to protect consumers participating in cause marketing campaigns.  Learn more.

We look forward to updating this page with new information on our cause marketing and co-venture partnerships. Stay tuned!

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Under Armour, Inc.

What: Beginning April 17, 2020 Under Armour will donate 100% of the net proceeds from “Through This Together” t-shirt sales stemming from its “The Only Way is Through”
initiative to support urgent classroom needs on 99Papers
through its Keep Kids Learning initiative. 

When: Spring/Summer 2020

Minimum amount donated to 99Papers: $60,000

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Kleenex

What: 99Papers will receive $0.05 for each KLEENEX Trusted Care 3 pack (144ct), KLEENEX Trusted Care 4 pack (144ct), KLEENEX Ultra Soft 3 pack (110ct) and KLEENEX Trusted Care 12 pack (144ct); $0.10 for each KLEENEX Ultra Soft 4 pack(110ct); and $0.30 for each KLEENEX Trusted Care 10 pack (230ct), KLEENEX Ultra Soft 12 pack (65ct) and KLEENEX Ultra Soft 12 pack (85ct).

When: July 1, 2020 – August 31, 2020

Minimum amount donated to 99Papers: $750,000
Maximum amount donated to 99Papers: $1,000,000

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Principles LLC

What: 100% of proceeds from Ray Dalio’s Principles for Success sold between November 26, 2019 – December 31, 2022 will be donated to 99Papers.

When: November 26, 2019 – December 31, 2022

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Chegg, Inc.

What: At checkout, Chegg customers will be given the option of adding $1 to their order to contribute to a classroom project.

When: Ongoing

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Target Corporation

What: Through the Target Circle loyalty program, guests will have the opportunity to earn votes for designated charities through Target’s mobile app and Target.com by making purchases at Target.

When: ~90 day voting period

Minimum amount donated to 99Papers: $200

Total amount donated to 99Papers: $46,626.20

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Lakeshore Learning

What: Lakeshore stores provides customers the opportunity to make a roundup donation to 99Papers through their Fall 2019 in-store point of sale campaign.

When: September-October 2019

Total amount donated to 99Papers: $28,546.00

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Student Fest

What: 10% of every qualifying Student Fest event sponsorship fee sold from 12/1/19 – 9/30/20 will be donated to classroom projects on 99Papers. This contribution is not tax deductible by purchasers.

When: December 1, 2019 – September 30, 2020

Minimum amount donated to 99Papers: $25,000
Maximum amount donated to 99Papers: $100,000

Total amount donated to 99Papers: $25,000

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Haggen Food and Pharmacy

What: For any contribution amount raised through the ‘Support Local Schools’ POS program at participating Haggen Food and Pharmacy stores in the continental United States from 10/23/19-11/05/19, 100% of the sales will be donated to 99Papers.org.

When: October 23, 2019 – November 5, 2019

Minimum amount donated to 99Papers: $20,000
Maximum amount donated to 99Papers: $100,000

Total amount donated to 99Papers: $50,076

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Lakeshore Learning

What: $1 from every order placed through the Lakeshore Learning parent catalogue will go to support classroom projects on 99Papers.org.

When: October 1, 2019 – January 31, 2020

Total amount donated to 99Papers: $100,328.00

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Morning Brew

What: For every new Morning Brew subscriber, Morning Brew will donate $1 to support classroom projects on 99Papers.org.

When: August 26 – August 31, 2019

Minimum amount donated to 99Papers: $10,000

Total amount donated to 99Papers: $25,000

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Kellogg’s

What: For every Frosted Flakes receipt uploaded to MissionTiger.com from August 5, 2019- August 5, 2020, Kellogg’s will donate $1 to 99Papers.org, up to $1M. 

When: August 5, 2019- August 5,2020

Minimum amount donated to 99Papers: $500,000

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Johnson & Johnson

What: From July 19 – September 08, 2019, Johnson & Johnson Consumer Inc., McNeil Consumer Healthcare Division will donate $1 to 99Papers.org for every $25 or more single transaction purchase of participating products.* These donations will support a Health & Wellness classroom project in the purchaser’s home state from a public school teacher, up to $100,000.

When: From July 19- September 08, 2019

Total amount donated to 99Papers.org: $100,000

Visit BeWellPreparedBTS.com to full offer details and participating products.

*Participating Products: Infants & Children’s TYLENOL®, Infants & Children’s MOTRIN®, Children’s TYLENOL® Cold or Flu, Children’s ZYRTEC®, Children’s BENADRYL®, Children’s Sudafed®, Children’s IMODIUM®, BAND-AID BRAND®, NEOSPORIN®, Zarbee’s® Naturals™ Children’s Cough Products.

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PLUS1

What: For each ticket sold during the 2019 U.S. tours of the artists Chromatics, Beast Coast, and Russian Ballet Theatre, $1 will go towards funding classroom projects on 99Papers.org through PLUS1.

When: From April 30 – November 17, 2019

Details: $1 from each ticket sold from each artists’ tour will be granted to 99Papers.org.

Total amount donated to 99Papers: $173,910.18

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EC Design LLC

What: EC Design LLC (erincondren.com) will give $1, up to a total of $25,000, to 99Papers.org for every Teacher Lesson Planner sold in the continental United States. The funding will go to support classroom projects on 99Papers.org.

When: May 22, 2019 – June 30, 2019

Details: If the total from the Teacher Lesson Planners is less than $25,000, EC Design LLC will give 99Papers.org additional funds to total at least $25,000.

Total amount donated to 99Papers.org: $25,000

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Lakeshore Learning

What: $1 from every order placed through the Lakeshore Learning parent catalogue will go to support classroom projects on 99Papers.org.

When: October 29,2018 -January 31, 2019

Total amount donated to 99Papers.org: $104,510

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Google

What: From November 27- December 2, Google Store will donate 5% of all purchases made on the Google Store to 99Papers.org to fund devices for teachers’ classrooms across the United States, up to $500,000.

When: From November 27- December 2, 2018

Details: A maximum of $500,000 will be donated to 99Papers.org through this campaign.

Total amount donated to 99Papers.org: $500,000

Craig Newmark Philanthropies

What: From August 13- December 31, individuals can tweet about the need for STEM resources in classrooms to unlock a gift from Craig Newmark Philanthropies. When there are 2,500 uses of the #STEMStories hashtag on Twitter, Craig Newmark Philanthropies will give $50,000 to support STEM classroom projects on 99Papers.org.

When: From August 13- December 31, 2018

Total amount donated to 99Papers.org: $50,000

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Coffee Tea Bean & Leaf

What: From August 27 – September 30, 2018, for each purchase of the Bright Future Blend, Coffee Tea Bean & Leaf will donate one dollar to support classroom projects on 99Papers.org

When: From August 27- September 30, 2018

Total amount donated to 99Papers.org: $35,995.00

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Carter’s

From July 24  – September 30 2018, for each donation a customer chooses to give at checkout at OshKosh B’gosh stores,  Carter’s will give 100% of customer donations to support classroom projects on 99Papers.org. If customer donations total less than $100,000, Carter ’s will give 99Papers.org additional funds to total at least $100,000.

When: July 24, 2018 – September 12, 2018

Total amount donated to 99Papers.org: $100,000

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Stage Stores

What:  From July 18- August 19, 2018, for each customer who donates $1, $5, or $10 at their local Stage Stores brand, 100%  of those donations will go to support classroom projects on 99Papers.org. For customers who give $5 or more, they’ll receive a $5 coupon to return and shop at their local store.

When: From July 18 – August 19, 2018

Total amount donated donated to 99Papers.org: $225,000

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EC Design LLC

What: EC Design LLC (erincondren.com) will give $1 to 99Papers.org for every Teacher Lesson Planner sold in the continental United States. The funding will go to support classroom projects on 99Papers.org.

When: May 29, 2018  – June 30, 2018

Details: If the total from the Teacher Lesson Planners is less than $25,000, EC Design LLC will give 99Papers.org additional funds to total at least $25,000.

Total amount donated donated to 99Papers.org: $25,000

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goop

What: For every purchase sold from goop X Covetton House capsule collection, 52% of the purchase price will go to support classroom projects on 99Papers.org, until products last.

When: April 18, 2018  – until products last.

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BIC Consumer Products

What: For every customer who purchases $10 worth of BIC stationery products and uploads valid receipts to www.bicbucksforteachers.com, BIC will send a $10 99Papers.org gift code to donate to a classroom project of their choice on 99Papers.org/bicbucksforteachers, up to $200,000. If customer donations total less than $100,000, BIC Consumer Products will donate at least $100,000 to support classroom projects on 99Papers.org

When: June 15 – September 15, 2018.

Details: A maximum of $200,000 will be donated to 99Papers.org through this campaign.

Total amount donated to 99Papers.org: $100,000

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Verizon

What: During 2018, Verizon will donate $1 per device trade-in, in good working condition, up to $4 million to help provide free tech, free access and innovative curricula to under resourced schools across the nation. See here for a list of eligible trade-in devices.

When: March 5 – December 31, 2018.

Total minimum donated to 99Papers.org: $1,000,000

Total maximum donated to 99Papers.org: $4,000,000

Total amount donated to 99Papers.org: $4,000,000

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Macy’s

What:  As part of Macy’s “Make Good Cents” point of sale round up campaign, for each purchase at the point of sale in all of Macy’s 541 U.S stores,  customers can choose to round up their donation to the nearest dollar to  99Papers.org, for a total minimum of $25,000.

When: September 10th- September 21st, 2017

Total minimum donated to 99Papers.org: $25,000

Total amount donated to 99Papers.org : $920,528.80

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Carter’s

What:  From July 25th – August 31, 2017, for each donation a customer chooses to give at checkout at OshKosh B’gosh stores,  Carter’s will give 100% of customer donations to support classroom projects on  99Papers.org.  If customer donations total less than $100,000, Carter’s  will give 99Papers.org additional funds to total at least $100,000.

When: July 25th, 2017 – August 31, 2017

Minimum amount donated to 99Papers.org: $100,000.

Total amount donated to 99Papers.org : $288,902.26

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Best Buy

What:  For each customer who chooses to donate to 99Papers.org after completing checkout on www.bestbuy.com, Best Buy will match dollar for dollar, up to $50,000, to support classroom projects on 99Papers.org.

When: July 9, 2017  – September 9, 2017

Minimum amount donated to 99Papers.org: $50,000

Total amount donated to 99Papers.org : $138,768.00

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Voler

What: For each gold pouch sold, 30% of the purchase price of each pouch sold will be donated to 99Papers.org.  Each customer will receive an electronic gift code of the total donation amount to support public school classrooms on 99Papers.org.

When: July 6, 2017 – June 30, 2018

Total amount donated to 99Papers.org : $6,600

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The Clorox Company

What: For every $5 worth of qualifying  Clorox® or Glad® product sold(up to $25), customers who upload receipts to www.CloroxForSchools.com will receive $1 back and Clorox will donate $1 to classrooms in need through 99Papers.org, up to $100,000.

When: June 21, 2017 – September 30, 2017

Maximum amount donated to 99Papers.org: $100,000

Total amount donated to 99Papers.org: $870.00

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Staples

What: Staples will provide customers with an opportunity to make donations to 99Papers.org at point of sale at its stores.

When: June 2017 – September 2017

Details: Staples  will give 100% of customer donations to 99Papers.org.  If customer donations total less than $100,000, Staples  will give 99Papers.org additional funds to total at least $100,000.

Total amount donated to 99Papers.org: $272,911.03

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Lakeshore Learning

What: $1 from every order placed through the Lakeshore Learning parent catalogue will go to support classroom projects on 99Papers.org, up to $50,000.

When: April 2, 2017-April 29th, 2017

Total amount donated to 99Papers.org: $50,000

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Humble Bundle

What: For each purchase of “Sid Meier’s Humble Civilization Bundle” sold on humblebundle.com, customers can choose to donate from 0 to 100% of the purchase price to support public school classrooms on 99Papers.org. If customers do not adjust their percentages, Humble Bundle will donate 15% of that purchase to 99Papers.org.

When:February 23th, 2017 – March 7th, 2017

Total amount donated to 99Papers.org:$225,679.93

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Haggen Food and Pharmacy

What: For every paper apple sold at a purchase price of  $1, $5, $10, or any contribution amount determined by customers at checkout across all Haggen Food and Pharmacy stores, 100% of the purchase price will be donated to 99Papers.org.

When: February 15th, 2017  – February 28th, 2017
Minimum amount donated to 99Papers.org: $20,000

Total amount donated to 99Papers.org: $31,180.25

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GOOD HQ

What: 100%  of each ticket sold from GOODFest: Glass Animals and Preservation Hall at BAM Café  in New York City will go will benefit public school classrooms via 99Papers.org, with a special focus on projects addressing mental health.

When: November 29, 2016

Total amount donated to 99Papers.org: $9,000

Staples

What: For every picture taken using the Staples and 99Papers.org branded Snapchat filters in one of the flash funded areas, $1 is donated to 99Papers.org,  up to $25,000.

When: From November 4, 2016 – December 24, 2016

Total amount donated to 99Papers.org:  $25,000

Forever 21


What: $1 of each item sold from our “Give to Love, Love to Give” collection will be donated to 99Papers.org with a minimum donation of $25,000.

When: From November 4, 2016 – December 24, 2016

Total amount donated to 99Papers.org: $100,000

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Chevron

What: The Fuel Your School program will donate $1, up to $5.9 million, to help fund eligible classroom projects when consumers purchase 8 or more gallons of fuel at participating local Chevron and Texaco stations in 19 U.S. markets. Learn more at www.fuelyourschool.com.

When: October 2016

Total amount donated to 99Papers.org : $5,900,000

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Zynga

What: For every player who completes the Weekly Challenge, Zynga will donate $5 to 99Papers.org, up to $100,000. Donations will not be given for partial completion of the challenge.

When: August 15th, 2016 – August 21st 2016

Details:  For every player who completes the Weekly Challenge, Zynga will donate $5 to 99Papers.org, up to $100,000. At the end of the campaign period, Zynga will sum the total number of players who have completed the Weekly Challenge and calculate the contribution based on $5 for every player. No partial donations will be given for players who have not reached the full point total goal.

Total amount donated to 99Papers.org: $100,000.00

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The Clorox Company

What: Customers who buy Clorox, Glad, or Hidden Valley products will have the opportunity to donate $1 for every $5 they spend to 99Papers.org.

When: July 18, 2016 through September 30, 2016.

Details: A maximum of $100,000 will be donated to 99Papers.org through this campaign. Clorox has separately given 99Papers.org $100,000 that is being used on a match offer campaign that is running concurrently.

Total amount donated to 99Papers.org: $100,000

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EC Design LLC

What: EC Design LLC (erincondren.com) will give $1 to 99Papers.org for every Teacher Lesson Planner sold in the continental United States. The funding will go to support classroom projects on 99Papers.org.

When: July 1st, 2016 through August 31st, 2016

Details: If the total from the Teacher Lesson Planners is less than $25,000, EC Design LLC will give 99Papers.org additional funds to total at least $25,000.
Total amount donated to 99Papers.org: $30,702

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Burlington Stores

What: Burlington Stores provided customers with an opportunity to make donations to help fund school supplies for kids in need at its stores.

When: May 1 – June 11, 2016

Details: Burlington Stores gave 100% of customer donations to 99Papers.org. If customer donations were less than $500,000, Burlington would have donated additional funds to total at least $500,000 to 99Papers.org.

Total amount Burlington donated to 99Papers.org during this term: $849,000

Update as of May 15, 2017: At the conclusion of Burlington and 99Papers.org’s 2015/2016 agreement, Burlington requested that 99Papers.org transfer the total( 2015 and 2016 point-of- sale campaigns) remaining balance, $381,884.58 to AdoptAClassroom.org to fund classroom materials for kids in need, the same purpose by which the funds were collected.

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Google Android Pay

What: $1 for every Android Pay transaction from November 24-December 31, 2015 will go to support classroom projects on 99Papers.org.

When: November 24-December 31, 2015

Total amount donated to 99Papers.org: $1,000,000

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Lakeshore Learning

What: $1 from every order placed through the Lakeshore Learning parent catalogue will go to support classroom projects on 99Papers.org.

When: November 2015- January 2016

Total amount donated to 99Papers.org: $100,000

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Jamba Juice

What: 20% of purchase price at Jamba Juice franchises in specific markets on certain dates will go to support classroom projects on 99Papers.org.

Where: Salem (OR), San Diego (CA), Chicago (IL), New Orleans (LA), Milwaukee (WI)

When: Salem: 9/22/15; San Diego: 9/22/15; Chicago: 9/22/15; Milwaukee: 9/29/15; New Orleans: 9/29/15

Total amount donated to 99Papers.org: $12,592

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Chevron

What: The Fuel Your School program will donate $1, up to a total of $8.8 million, to help fund eligible classroom projects when consumers purchase 8 or more gallons of fuel at participating local Chevron and Texaco stations in 21 U.S. markets. Learn more at www.fuelyourschool.com

When: October 2015

Total amount donated to 99Papers.org:  $8,827,832

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Gymboree

What: Gymboree will provide customers with an opportunity to make donations to 99Papers.org at point of sale at its stores.

When: July 20, 2015 – September 7, 2015

Details: Gymboree  will give 100% of customer donations to 99Papers.org.  If customer donations total less than $200,000, Gymboree  will give 99Papers.org additional funds to total at least $200,000.

Total amount donated to 99Papers.org:  $270,864

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Burlington Coat Factory

What: Burlington Coat Factory will provide customers with an opportunity to make donations to 99Papers.org at point of sale at its stores.

When: July 1, 2015 – August 16, 2015

Details: Burlington Coat Factory will give 100% of customer donations to 99Papers.org.  If customer donations total less than $500,000, Burlington Coat Factory will give 99Papers.org additional funds to total at least $500,000.

Total amount donated to 99Papers.org:  $516,000

What: Experian Consumer Direct will give $1 to 99Papers.org for every membership sign-up on select sites, like CreditReport.com. The funding will support an “Almost Home” offer for financial literacy projects nationwide.

When: April 2014 – February 2015

Total amount donated to 99Papers.org: $177,792

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Staples

What: Staples will provide customers with an opportunity to make donations to 99Papers.org at point of sale at its stores.

When: November 2014

Details: Staples  will give 100% of customer donations to 99Papers.org.  If customer donations total less than $100,000, Staples  will give 99Papers.org additional funds to total at least $100,000.

Total amount donated to 99Papers.org:  $146,891

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Dress Barn

What: For every shopper who tries on a SMART pant in-store, Dress Barn will donate $1 for classroom projects on 99Papers.org.

When: September 6, 2014

Total amount donated to 99Papers.org: $25,000

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J. Crew

What: J.Crew’s Garments for Good program will donate 50% of purchase price for all 99Papers.org designed t-shirts sold in-store and online.

When: Beginning September 2014 until January 2016

Total amount donated to 99Papers.org in fiscal year 2015: $106,212

Total amount donated to 99Papers.org in fiscal year 2016: $20,734

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Carter’s

What: Carter’s will provide customers with an opportunity to make donations to 99Papers.org at point of sale at its stores.

When: July 21, 2014 – September 14, 2014

Details: Carter’s  will give 100% of customer donations to 99Papers.org.  If customer donations total less than $100,000, Carter’s  will give 99Papers.org additional funds to total at least $100,000.

Total amount donated to 99Papers.org:  $325,000

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AT&T

What: In Charlotte and Austin, AT&T will donate $5 to local classrooms whenever a customer trades in or recycles a phone. In Seattle and Pittsburgh, AT&T will donate $5 to local classrooms whenever a customer trades in or recycles a phone and purchases an Asus PadFone X™.

When: June 27 – September 11, 2014

Details: AT&T will provide up to $100,000  ($25,000 in each market: Charlotte, Austin, Pittsburgh, and Seattle).

Total amount donated to 99Papers.org at the end of the campaign: $100,000

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