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Optimize Your Outreach: 4 Tips for Project Success

Optimize Your Outreach

You’re busy. (Okay, okay. For a teacher, that’s probably the understatement of the century.)

Regardless, you took the precious time to post a DonorsChoose.org project for your students and now you want to make sure everyone knows how much this matters to you. Whether you fundraise through email, social media, word-of-mouth, or have your own personal success strategy, these four tips will help you make the most of your efforts.

 

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Build on Momentum

Most people like to join a party when it’s already hoppin’. When you receive a donation, harness that positive energy by sharing the news and reminding supporters that your project still needs their help.

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Donors Love Deals

Teachers may like promo codes, match offers, and other funding opportunities—but donors enjoy them even more. When you post a project that qualifies for a match, let those in your network know that their contributions will go double the distance. Donations are especially gratifying for everyone when dollars go that extra match-offer mile.

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Urgency is Your Friend

Is your project running out of time? Do you have a match code that’s about to expire? Use the clock to your advantage and let potential donors know they have a limited window to support your classroom. If you do, they’re more likely to take immediate action and help you reach your project goal.

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Just Say “Hi.”

Sometimes it’s best to reach out to friends and family when you don’t need funding. Even when you haven’t got a current project, keep those who care about you and your students in the loop about the exciting things you’re doing in the classroom. (You can even send past donors an additional thank-you to let them know their contribution hasn’t been forgotten.) That way, when you post another project, you’ll have people already invested in your students’ success.

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Read more about reaching your project goal

Get advice from teachers who’ve been there

Have a great tip to add? Share in comments!

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