On August 31, SONIC kicked off their new Limeades for Learning program by making surprise visits to schools in Oklahoma City, Tulsa, Dallas and Fort Worth. SONIC staff and executives arrived unbeknownst to teachers to award large checks representing full funding of classroom projects posted by SONIC teachers.
Neil Kellogg, an Oklahoma City music teacher was one of the lucky teachers whose request for a portable digital recorder was funded during the SONIC school visits. “We’ve done some podcasts before using older technology, and this is going to make it a lot easier for the teachers to put something together quickly and get it on our Web site for people to see and hear,” Kellogg said.
Limeades for Learning allows drink buyers to vote on 99Papers.org teacher projects online using a special code. Sonic will spend $500,000 over the next five weeks to fund the top vote-getters.
The surprise school visits received a ton of positive media – a few stories and media clips highlighting the visits can be found below:
Star-Telegram, Fort Worth: Mansfield Teachers Get Surprise from SONIC
News on 6, Tulsa: SONIC Hopes To Turn Limeades Into Money For Teachers
News9, Oklahoma City: Sonic Rolls Out Limeades for Learning Initiative